Posted December 17, 2013

Designer Spotlight Sale: Theodora and Callum

Find out how you can save 35% on four products from Theodora and Callum

Style

Every Monday, SwimDaily will feature a flash sale highlighting different companies that contribute to the SI Swimsuit Issue. It’s kind of like Cyber Monday, every Monday. This week, we are proud to feature Theodora and Callum.

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Website: www.theodoraandcallum.com

Contact: contact@theodoraandcallum.com

Flash Sale Code: SIFLASH for 35% off Black Multi Budapest Tie All Scarf, Citron Multi Mojave Tie All Scarf, Camo Multi Nairobi Tie All Scarf and Grey Multi Nairobi Tie All Scarf.

Weekly Sale Code: SISWIM for 15% off all all products.

ITEM DETAILS

Black Multi Budapest Tie All Scarf
Description: Channel the Old World grandeur and pulsating night life of our namesake’s cosmopolitan city. One of the most beautiful and delightful cities in Europe, our Tie All’s intricate, Eastern inspired print radiates with a magnetic energy. Adorned with a colorful, over-sized paisley print, our scarf offers a unique, youthful opulence, certain to add a dramatic element to any look! This versatile and visually stunning hand printed linen/viscose blend Tie All’ scarf can truly do it all: Scarves, shawls, pareos, skirts, strapless dresses, beach blankets – the possibilities are limitless!

Citron Multi Mojave Tie All Scarf
Description: An important symbol throughout time, the snake is regarded as a wise, elegant, and exotic creature. Our Mojave Tie All’s serene disposition epitomizes its confident and charming enigmatic beauty. Much like the striking exquisiteness of its namesake, our scarf’s organic color palette and bold acid hues make it the perfect transitional piece! This versatile and visually stunning hand printed linen/viscose blend Tie All’ scarf can truly do it all: Scarves, shawls, pareos, skirts, strapless dresses, beach blankets – the possibilities are limitless!

Camo Multi Nairobi Tie All Scarf
Description: From the wildlife to the nightlife, Nairobi is a city unlike any other. Our Tie All’s horizontal mascara striping and sun-like orb border emulate the magic known as the City Under the Sun. An endless and colorful array of boundless energy, our scarf is certain to bring adventure to any ensemble! This versatile and visually stunning hand printed linen/viscose blend Tie All’ scarf can truly do it all: Scarves, shawls, pareos, skirts, strapless dresses, beach blankets – the possibilities are limitless!

Grey Multi Nairobi Tie All Scarf
Description: From the wildlife to the nightlife, Nairobi is a city unlike any other. Our Tie All’s horizontal mascara striping and sun-like orb border emulate the magic known as the City Under the Sun. An endless and colorful array of boundless energy, our scarf is certain to bring adventure to any ensemble! This versatile and visually stunning hand printed linen/viscose blend Tie All’ scarf can truly do it all: Scarves, shawls, pareos, skirts, strapless dresses, beach blankets – the possibilities are limitless!

Q&A with Theodora and Callum’s co-founders Desiree Gruber and Stefani Greenfield  

SwimDaily: Tell me about your company? When did it start? Any interesting start up stories?
DG: Stefani and I have known each other for over 15 years! We started as friends and then went into business together on a few projects. We launched Theodora & Callum in 2011, and from there it’s history. In many ways we’re total opposites, which really helps our business relationship – between the two of us, we cover a lot of the skills necessary to start and grow a brand.
SG: Theodora & Callum is a creative outlet. Both Desiree and I love to travel. We travel with our families, for work, with our husbands…. During all this time spent on the road we’re both inspired by the places we go and the people we see. Desiree and I wanted to channel all of this global inspiration into accessories that women can really wear and fall in love with. So we decided to launch a scarf brand. We want women to connect with our scarves and turn to them season after season for a bright pop of color, a touch of a trend, or to take our classic pieces from ordinary to extraordinary. There are so many incredible ways to express a feeling or experience through prints and vibrant colors!

SwimDaily: What philosophies are important to the success of your company?
DG: I think it’s important to stay true to who the Theodora & Callum woman is. Our brand is not just about a product: it’s an entire lifestyle. The Theodora & Callum woman is adventurous, glamorous, family-oriented, loves to travel, and is inspired by unique things and extraordinary places.

SwimDaily: Where did the name of your company come from?
DG: Theodora is Stefani’s daughter and Callum is my son. We wanted the brand to have that same feeling of adventure and discovery that our children enjoy every day.

SwimDaily: Have you spotted any celebrities wearing your products?
DG: We’re been so lucky to have so many high profile T&C ambassadors, including Heidi Klum, Kerry Washington, Reese Witherspoon, Molly Sims, Jessica Alba, Oprah Winfrey, and even Mick Jagger!  It’s a very exciting time for Theodora & Callum!

SwimDaily: What new products are you most excited for?
SG: Since we launched, our incredible team has enjoyed watching the brand grow organically. We recently designed a kids’ collection that is so close to my heart. I love seeing Theodora and her friends in our signature prints and bright colors. We’ve expanded our collection of cover-ups, which now includes pants – throw them on with a sleek suit at the beach for the ultimate in Mediterranean chic. We’ll see what the future holds. The best is yet to come!

SwimDaily: Where would you like to see your company in 10 years?
DG: We are very interested in technology and the way it has changed the way we all shop. We want to stay at the forefront of innovative e-commerce and, more importantly, continue to evolve as a content brand where women can go to look for style inspiration. We know that one signature piece, like a T&C scarf, can not only complete a look, but also take it to the next level. And nothing makes me happier than when I’m walking down the street in NYC and I see someone in something from the collection – my heart literally stops! I’m looking forward to many more of those moments.

SwimDaily: How has Sports Illustrated Swimsuit impacted your brand?
DG: The Swimsuit issue has been a must-read since I was 16 years old. I remember pouring over it with my girlfriends and mapping out which suits we loved! I was born and raised in Miami so we had an especially long beach season. Now, as a brand owner, I know that anyone who designs for swim or beachwear looks to the SI issue for inspiration. We definitely do that for Theodora & Callum – it’s a gold-standard for us when we’re working on new collections.

SwimDaily: What has it been like working with Sports Illustrated Swimsuit? What does your company do to prepare for the Swimsuit year to come?
DG: It’s an honor to have been featured in the 2013 issue! Working with the Swimsuit team is a dream because we have a shared love and appreciation for international travel and beauty found all over the world. The exotic destinations that are featured are the same ones that inspire our prints. This year, we went to Morocco with the design team and it has truly infused the collection. Outside of T&C, we’ve worked with Heidi Klum for many years and it’s amazing to look back and see the impact that SI Swimsuit has had on her brand and career.

SwimDaily: What does the 50th anniversary of the Swimsuit Issue mean to you?
DG: Every cover is iconic and I can literally be transported back to a time and place in my life through the issues. A 50th anniversary is a testament to the staying power that the Issue has in the industry. We can’t wait to see what the future holds, and we’re looking forward to many more years of working with the amazing SI Swimsuit team!

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